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“Flavors are an indispensable tool in the fight against smoking,” says Dr. Farsalinos.

Audio Drops“Flavors are an indispensable tool in the fight against smoking,” says Dr. Farsalinos.

Dr. Konstantinos Farsalinos updated his report, “The Case for Flavours in Tobacco Harm Reduction,” published in 2022. It reinforces that flavored vaping is not linked to youth smoking initiation but is associated with higher cessation rates among adults.

In the debate over flavored e-cigarettes, Dr. Farsalinos, an expert in tobacco harm reduction, presents a strong argument for flavors. He emphasizes that flavors are not just an appealing aspect of e-cigarettes but a crucial tool in helping smokers quit. His research shows that while smokers may start with tobacco-flavored vapes, they often switch to sweeter or fruitier options as they transition away from cigarettes.

Farsalinos warns that banning flavors could deter smokers from using less harmful alternatives, potentially pushing them back to traditional cigarettes. He highlights that fruity and dessert flavors significantly increase the chances of quitting compared to tobacco flavors.

In a large study led by Farsalinos, it was found that flavors other than tobacco, especially fruit, were the most used when people quit smoking. The study also showed that tobacco flavors were rarely preferred and decreased in popularity over time, suggesting that adult preferences should be considered in flavor regulations.

Despite the proven benefits, some countries like Belgium, the Netherlands, and the U.S. are considering banning e-cigarette flavors to prevent youth vaping. While Farsalinos agrees with protecting youth, he argues that banning flavors could undermine adult cessation efforts. He advocates for balanced regulations that prevent youth access while preserving flavors as a key tool for adult smokers to quit.


See the webinar about flavors report, which took place on 15 December 2021 and featured Dr. Konstantinos Farsalinos, Dr. Delon Human, Dr. Kgosi Letlape, Prof. Heino stöver, and Charles A. Gardner.

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