Years ago there was a commercial on television sponsored by Dunkin Donuts. In it a man was shown getting up at 4 A.M. and you heard him saying “time to make the donuts.” He would of course then head down to his Dunkin Donut store and begin making the product for the day.
The commercial was great and it pointed out clearly that if you’re dedicated to your chosen profession it doesn’t matter how early you get up it is worth the effort. Such is the case in becoming a professional photographer. Many times you will find yourself crawling out of bed at 4 A.M. so you can be at a location you’ve chosen for its majestic beauty so you can then capture the perfect lighting, the perfect sense of timelessness etc. It is worth the effort.
It creates in you a sense of fulfillment as you gently press the shutter release and know for certain that time has stopped for you and the moment belongs to you.
However… if you’re getting up early and traveling to your location only to hope that you’ll get the perfect shot it is time to rethink your process. Ask yourself this. Have I done everything in my power to ensure that my time is well spent? Do I know exactly how to capture the image as I imagined it and what more could I do to be the consummate professional in the field of photography? It would be great if I could believe that you have asked and answered those simple questions.
But, I doubt that you have and because of that I’m going to suggest just a couple of things here that you should consider. First, how have you prepared yourself for your new career? Photography is an exciting field in which to work but know this: If you’re going pro and you are no good, people will know it immediately and your income potential will be less than you had hoped.
All of the new technology available helps in your quest for perfection. Use it and develop your own style in your work. Use filters, special effects, quality equipment and good business sense in your new business. Without it, there is a good chance you will be classed as a person that has a good hobby but not one that is a professional.
Second on my list of suggestions would be this. Get out and shoot, shoot and shoot some more. Nothing is a better teacher than experience. You must shoot thousands and thousands of frames to perfect your working knowledge.
And besides with the ability to simply delete the image that just isn’t perfect and the fact that you’ll not be printing garbage, it really costs you next to nothing to become the professional you dream of being. By using these two simple steps in your new professional career you will be on your way to fame and fortune. At least that is your dream, right? Mine too. See you in the studio.
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